Katz-Moses Tools sees 150% revenue growth in 6 months.
Category || e-Commerce Woodworking Tools
KM Tools is an innovation-led woodworking brand founded by wildly successful YouTuber Jonathan Katz-Moses. Through a thoughtful product launch plan, smart marketing strategy, and a completely revamped approach to advertising content, A+R Studios turned around 6 months of declining sales, and delivered the company’s most successful second half in history.
Results That Speak For Themselves
A+R joined Katz-Moses Tools as a consultant in June of 2025, and immediately implemented cost and efficiency controls that turned around a downward revenue trend.
In August, we took over all marketing — brand and marketing strategy, channel planning, organic social, creative, paid media, and reporting — and delivered 3 straight months of explosive growth.
+11%
ROAS
2x
Media Spend
+150%
Revenue Growth
+15%
Margin Growth
Situation + Stabilization
Katz-Moses Tools is a trusted, content-led brand with a deeply engaged audience. When A+R Studio became involved, however, the marketing engine behind that trust had drifted off course.
Paid media was running on autopilot. Spend was increasing without clear evidence of effectiveness. Reporting lacked transparency. Creative had stalled. The brand was active, but learning very little.
The root issue wasn’t demand or effort. It was the absence of a clear, customer-driven strategy and economic discipline guiding marketing decisions. That lack of structure showed up as misallocated spend, stale creative, and performance that was difficult to trust.
The first step was intentionally unglamorous: pausing and reducing underperforming campaigns. While results didn’t immediately surge, efficiency improved and pressure eased. That stabilization created the space needed to rebuild the system properly.
From there, A+R stepped in as an embedded marketing lead, effectively operating as Katz-Moses Tools’ in-house team.
Rebuilding the System
With stability in place, we rebuilt how marketing decisions were made.
We repurposed existing long-form content into platform-native ads to restore momentum, then introduced a more durable operating model:
Media investment guided by contribution margin rather than vanity metrics
Custom audience research to clarify segments and behavior
A six-month rolling marketing calendar managed through ClickUp
Organic content planned with paid amplification in mind
Promotions informed by product margin and inventory realities
The focus wasn’t volume. It was sequencing and discipline.
Creative That Earned Attention
Creative work was grounded in the trust the brand had already earned.
Instead of leading with product features, ads focused on real customer frustrations and use cases. Each product was framed through a small set of human problems, allowing functionality to support the story rather than dominate it.
Engagement improved quickly, validating the shift.
Every decision we make is shaped by a clear sense of purpose.
What began as a passion project has evolved into something more. We’re proud of where we’ve been and even more excited for what’s ahead. What sets us apart isn’t just our process—it’s the intention behind it. We take time to understand, explore, and create with purpose at every turn.
