Senior marketing and operations leadership. No bloated overhead. No misaligned incentives.
Fractional Marketing Agency for Consumer & Ecommerce Brands
We embed fractional CMO-level leadership + highly tailored, part-time teams into consumer and ecommerce brands — so you get the expertise you need without hiring 25+ people.
Who is this for?
You run a product, marketplace, or DTC brand generating between $10M and $50M ARR
Marketing is a priority but a full in-house department doesn't make sense yet
You've been burned by agencies that optimize for their own revenue, not yours
You need someone who can lead, not just execute
Everything you need.
Nothing that you don’t.
Results that drive business.
What We Do
Fractional Leadership
Whether you need a part-time CMO, an experienced COO, or just someone to oversee a specific project, team, or area of your company, we have the know-how to solve problems, create processes, and operate as an in-house advocate for your business.
Fractional Team Building
You need teams of specialists to compete, but hiring 20 people full-time doesn’t make sense for everyone. We build part-time teams that are 100% tailored to the needs of the business or the project at hand, and work with them to deliver the right outcomes.
Fractional Consultation
Maybe you just need a little advice, or someone to sit with one of your agencies and audit their performance, or to negotiate a new contract with a vendor. We can step in on your behalf and lighten your workload while delivering the results you want.
Go-to-Market (GTM) Planning
We coordinate cross-functional product launches that connect marketing, operations, and logistics. From packaging timelines to campaign rollout, we ensure every launch is cohesive, timely, and customer-ready.
Efficiency Audits
We identify disconnects between departments, processes that are breaking down, and platforms that slow down your business. Then we recommend practical changes that increase clarity, reduce redundancies, and unlock growth.
Customer Experience Mapping (CX)
We align backend operations with consumer expectations. From shipping speed and returns to unboxing and customer service, we help improve the moments that shape how customers perceive and remember your brand.
Marketing Capabilities
Whether you need to build a brand from the ground up or just get a little help dialing in your performance marketing efforts, we build a team that is tailored to you.
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We craft brand platforms that go beyond their looks. Our work aligns business goals with audience needs, covering everything from positioning and values to messaging and visual identity. The result is a foundation that drives growth, builds differentiation, and supports consistency across every touchpoint.
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We create integrated marketing plans that connect every stage of the customer journey. Whether the focus is awareness, acquisition, or retention, we align objectives, tactics, timelines, and budgets to deliver measurable results from first impression to final conversion.
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We plan and manage media across digital and traditional channels, aligning spend with the platforms that matter most. From Meta, Google, and TikTok to CTV, out-of-home, and earned media, we build channel strategies that connect with your audience and support your business goals. Every dollar has a job to do, and we make sure it delivers.
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We grow your presence where your audience is already active. From content calendars and creative production to publishing and community management, we ensure your social media efforts are consistent, relevant, and strategically driven.
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We are fluent in all the performance acronyms out there — CPA, CAC, LTV, ROAS, AOV, TTC, CTR — and a few that are our little secrets (NMPDS is a personal favorite). The trick is knowing when to use them and how to take decisive action to drive real growth.
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We produce creative that informs, entertains, and converts. We take concepts from idea to final delivery across every channel in the playbook, no matter if it’s a CTV spot, a blog post, a packaging design, an experience, or a next-gen retail concept.
Who We Are
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Andrew Cagan
Co-Founder and Lead CMO
Andrew is a brand and marketing executive with 20+ years across consumer, ecommerce, marketplace, and DTC brands. He has led marketing at VC and PE-backed businesses, built and run agencies, and holds a BFA in Industrial Design from RISD.
As Co-Founder and Fractional CMO of A+R Studio, he embeds directly in client businesses—building and leading the teams founders actually need.
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Robin Cagan
Co-Founder and Lead COO
Robin is an operations and logistics executive with 20 years of experience launching VC-backed brands and running multinational businesses.
As Co-Founder and Fractional COO of A+R Studio, she optimizes the the performance of our teams and the processes that they implement, as well as back end ecommerce systems for many of our clients.
Who We’ve Worked With
Our work spans consumer, ecommerce, marketplace, and DTC brands — from Series A startups to established multinationals.